Lenzy Ruffin Photography Blog

Lenzy Ruffin is a family portrait photographer in Washington, DC. 

How to Cost-Effectively Make Weeks Worth of Video Content

It's becoming more and more necessary to leverage the power of video to get your message heard. While the do-it-yourself option is suitable for casual content creators, the quality of video that DIY solutions provide is not suitable for business owners who need to maintain a standard of professionalism.

Producing television-quality video content can be done without breaking the bank and in this video, I show you how:

We created over thirty videos during that recording session. Recording videos in batches can provide a number of things:

  • A very low cost per video.
  • Weeks or months worth of content, depending on your release schedule. This allows you to engage your audience on a consistent basis, which is key to any successful marketing strategy.
  • One session can yield all the video content for a training course that you intend to sell, or an education series that you release over time to build your brand.
  • You can create promotional videos in advance for a long-term marketing campaign, releasing videos you created today on a predetermined schedule later on.

Here's what a finished product looks like:

Someone in your industry either is or soon will be engaging your target audience regularly with high-quality video content. You can be that person or you can try to catch up to them later.

Contact me now so we can discuss your marketing objectives and develop a video strategy that meets your needs. Ask about the elevator pitch special. And be sure to share this post with anyone you think might benefit from it.