Lenzy's Business Blog

Lenzy Ruffin is a family portrait photographer in Washington, DC. This blog focuses on topics related to running a business of any type, including a photography business.

The Power of Habit

I just finished a book on the topic of habits. It's called The Power of Habit and it's one of the most empowering books I've ever read. 

It's now among my core reference library with other titles including "The ONE Thing", "Think and Grow Rich", "How to Win Friends...", "Super Rich", "The Miracle Morning", and one or two others. You can click here to see my other business book recommendations.

The Power of Habit breaks down habits in such a way that you can reprogram yourself to accomplish whatever you intend because our entire existence is a collection of habits. The book teaches you how to identify habits and replace your bad habits with habits of your choosing. 

On the business side, it also teaches you how to create habits in your target audience that will get them to buy more from you. Apparently, one master salesman is responsible for the world brushing its teeth everyday. Prior to WWI, that wasn't the case. But when he needed to sell Pepsodent, he figured out a way to make tooth brushing a daily habit in the U.S. and then it went worldwide.

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