Tater tots (created in the 1950s) originally didn't sell because they were priced too low, so people didn't think they had value.
So they raised the price. The rest is history.
This is a well-established truth of the psychology of pricing.
If you price yourself as the Dollar Store option because you think being the cheapest is the way to get customers, you may want to rethink that strategy.
Here’s a system you can apply to achieve the best academic outcome for your child AND yourself!
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The fastest way to grow a business is to partner with someone who already services your target audience.
In less than six months, video marketing has had a big impact on Chef Jazmine Moore's business. This case study shows how you can do the same.
A can’t-miss interview for young professionals looking to advance their careers.
Interested in tips for telling the story of your business effectively?
Are you a professional public speaker who'd like to have more paid speaking engagements on your calendar?
If you run a small business and you’re having challenges with marketing, this interview is for you.
If you’ve ever been nervous about attending a work-related happy hour or cocktail party, this is an interview you don’t want to miss…