Video

Short format videos perfect for social media marketing.

Are you interested in establishing a video marketing strategy that will help you bring in more clients?

If you haven't thought about it, consider this: As a consumer, are you more likely to consume the kinds of marketing materials you're currently putting out, or are you more likely to watch a video?

Here's a video from Deirdre Brown, a Washington, DC settlement agent. Deirdre's video is an example of how you can leverage the power of video in your marketing strategy. This is one video from an ongoing series of videos that Deirdre is using to showcase her expertise to potential clients.

I offer video recording services to help you create short, television-quality videos that are perfect for marketing your business. I come to you and bring all the equipment necessary to record videos like the ones on this page.

You can change outfits multiple times and create weeks or months worth of videos in a single session, as demonstrated in the video below.

The short format is the way to go these days. It's perfect for marketing yourself on all the social media platforms, including LinkedIn, Facebook, and Twitter. You don't need or want to make each video a grand production. As is the case with maintaining a blog, consistent production is far more important. What questions do your clients commonly have? Answer those questions in short, single-topic videos. Use the Twitter model to create videos that tell people exactly what they want to know, succinctly. If your website is the place to go for fast answers from an expert, what will that do for your lead funnel?

Recruiting, fundraising, building brand awareness...aside from face-to-face interaction, there's no better way to deliver your message than video. Not long ago, you needed neither a cell phone nor a website to conduct business. Now, you can't be competitive without them. The same now applies to video marketing.

Here are some statistics on video for you to consider:

  • YouTube is the #2 search engine behind only Google. "Marketers who use video grow revenue 49% faster than non-video users."

  • "YouTube overall, and even YouTube on mobile alone, reaches more 18–34 and 18–49-year-olds than any cable network in the US."

  • "By the time 2016 rolled around, Facebook was reporting an average of 8 billion video views per day, doubling the average from just a few months earlier, with expectations that such growth will continue for quite a while to come."
  • "Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
  • If you need more stats, here's an easy-to-digest video marketing study

Don't wait until all your competitors have a video marketing strategy before you start looking into it. By the time you realize they're out-marketing you with video content, they may have built a lead you can't close. If your competition has hundreds of videos and releases new ones weekly, how much market share and brand loyalty will they have established before you make your first video?

If your website is 99% text and no video content, is it really any different than an ad in the Yellow Pages?

So how do I get started?

Contact me now so we can talk about your requirements and schedule your recording session. It's that simple.