Video marketing is here to stay
Are you interested in developing a video marketing strategy to keep your business competitive?
If you haven't thought about it, consider this: As a consumer, are you more likely to consume the kinds of marketing materials you're currently putting out, or are you more likely to watch a video?
Don't wait until you start seeing videos from your competitors before you begin researching video marketing. Video marketing is no longer optional for any business that wants to remain competitive. The reality of the marketplace is that video marketing is a now a recurring marketing expense that needs to be budgeted for going forward.
Here's a video from Deirdre Brown, a Washington, DC settlement agent. Deirdre's video is an example of how you can leverage the power of video in your marketing strategy. This is one video from an ongoing series of videos that Deirdre is using to showcase her expertise to potential clients.
How it works
I offer video recording services to help you create short, television-quality videos that are perfect for marketing your business. I come to you and bring all the equipment necessary to record videos like the ones on this page.
You can change outfits multiple times and create weeks or months worth of videos in a single session, as demonstrated in the video below.
Why such short videos?
The short format is the way to go these days. It's perfect for marketing yourself on your website and all the social media platforms, including Facebook, LinkedIn, and Twitter. The bottom line is people are not going to watch a long video, so you really want to keep it under 90 seconds. 60 seconds or less is even better.
Short videos also keep your costs down. You don't need or want to make each video a grand production. As is the case with maintaining a blog, consistent production is far more important. Many people make the mistake of thinking they're doing video marketing because they have "a" video. One video does not help you market yourself. That one video is likely a video that's way too long and offers the viewer nothing but a pitch about your services. It may look great and be well-produced and have all the visuals and information in it you wanted to deliver...but that one video you made is very likely a video that no one is interested in watching, except you. People are not interested in watching your sales pitch, they're interested in getting help with the problem they need solved. You can't help anyone with anything with just one video. All you can do is talk about yourself and, quite frankly, nobody wants to hear it. We're all busy and have more demands on our time than we can satisfy. No one is going to sit through a five-minute video of you talking about yourself and how great you are. That's the "About Me" video. That video should exist and does have a purpose, but if it's the only video in your library, it's not an effective marketing tool.
With an ongoing release of short videos, however, you can share your expertise and actually help people. People will watch those videos because you're helping them, not pitching them. When they need more help than you can deliver in a one-minute video, they'll reach out to you for a consultation. Short videos are perfect for social media marketing and allow you to sell without selling.
Short videos also significantly reduce how much effort you need to put into preparation. You do need to prepare yourself, but the preparation required to speak for one minute is a world of difference from the preparation required to speak for three to five minutes, or longer. You deliver one-minute presentations in person and on the phone all day every day. Short videos just capture what you're already doing. What questions do your clients commonly have? Answer those questions in short, single-topic videos. Use the Twitter model to create videos that tell people exactly what they want to know, succinctly. If your website is the place to go for fast answers from an expert, what will that do for your lead funnel?
Establishing Passive Income Through Offering Online Training
If you know something well enough to teach it, offering an online course presents a significant passive income opportunity. Below are a few examples from the Side Hustle School podcast of regular people generating significant revenue streams through online courses.
- Woman on Food Stamps Earns $86,000 Teaching People to Bake Bread
- Lawyer Creates Online Course for Mothers Returning to Work
- Mental Health Counselor Creates Coping Skills for Kids
- Freelance Writer Starts School to Help Writers Start Side Hustles
- Essential Oils Podcast Produces $2,000/Month in Passive Income
- Former Construction Inspector Earns $200,000 Helping Students Pass Exams
- College Lecturer Makes Money by Helping Other Instructors Teach Better
- Miserable Day Job Turns Into $100,000 Side Income
- College Student Hacks Into $40,000 Per Month Side Hustle
If you're a public speaker or professional trainer or workshop facilitator, etc., you really should consider recording your content and making it available for sale to the world 24/7. You can sell many more workshops online than you'll ever be able to teach in person and it's passive income. You record your content once and let it keep selling.
You can also leverage video to create cross-promotional opportunities. Interview a business owner in a complementary industry and you each gain exposure to each others' networks. Working together to educate the marketplace is a win/win strategy for generating new business.
Stats on Video
Recruiting, fundraising, building brand awareness...aside from face-to-face interaction, there's no better way to deliver your message than video. Not long ago, you needed neither a cell phone nor a website to conduct business. Now, you can't be competitive without them. The same now applies to video marketing.
Here are some statistics on video for you to consider:
YouTube is the #2 search engine behind only Google. "Marketers who use video grow revenue 49% faster than non-video users."
"YouTube overall, and even YouTube on mobile alone, reaches more 18–34 and 18–49-year-olds than any cable network in the US."
- "By the time 2016 rolled around, Facebook was reporting an average of 8 billion video views per day, doubling the average from just a few months earlier, with expectations that such growth will continue for quite a while to come."
- "Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
- If you need more stats, here's an easy-to-digest video marketing study
So how do I get started?
When you're ready for more info on how to get started in video marketing, fill out the contact form below or click here to schedule a phone consultation. I'm here to help.