Ruffin Report

Lenzy Ruffin is a family portrait photographer in Washington, DC. 

Ruffin Report - Episode 6

March 14th - Thomas Ellis workshop on how to use LinkedIn for 30 minutes per day to grow your business.  If you're just "on" LinkedIn, but don't really know how to use it to generate leads for your business, this is the workshop for you. 

March 16th - GWHCC Expo. Held at the Washington Convention Center, this is the largest event of the year for the Greater Washington Hispanic Chamber of Commerce. You can participate as an attendee, an exhibitor, or as a sponsor.

Click here for a "behind the scenes" look at my preparation for the Expo.

I’ll have a 10x10 booth and I’m trying to cram as much photographic awesomeness in it as I can. I’ll have metal prints on display, as well as a premium photo album. And, based on marking off my living room to match the booth size, it looks like I’ll have no problem shooting headshots in my booth. Come out and take advantage of “expo only” pricing and get that ten-year-old photo off your LinkedIn profile.

I hope to see you at the expo. Booths are still available, if you want one. Contact Leslie Munoz for more info. This is the largest event of the year for GWHCC, so it’s a great event to get some visibility for your business. I’ll have 24-hour promotions available to anyone who visits my booth, so if you have personal or professional photography needs, March 16th at the expo will be a great time to check those things off your to-do list.

March 20th - Thomas Ellis workshop on how to close more sales. If you think "sales" and "selling" have negative connotations, or you think you're "not the sales type" or "I'm not a salesman" etc. you should register for this workshop. If you have an elevator pitch, that's just a sales pitch with more syllables. Sales is not about being a used car salesman.

If you run a business and you don't understand and embrace the fact that you are in the sales business, you're not setting yourself up for success. Thomas will teach you how to not be that pushy, high-pressure salesperson, but instead, a person who solves problems profitably by knowing how to identify and systematically engage a target market from the prospecting stage all the way through closing the deal. I've seen this workshop a number of times and I promise you, it's worth your money, especially if your sales are not where you would like them to be. Click here to register

Small Business Spotlight

Dieneria Brown, founder of Young Authors Workshop

Don't forget to share Dieneria's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Business Networking Apps

I started experimenting with some business networking apps last week. It's too soon to say whether they'll be useful, but you may have a completely different experience with them than I do, so I'm sharing them here for you to conduct your own testing. 

These apps work like the Tinder app for dating with the "swipe left to ignore, swipe right to connect" functionality, but the apps are designed for making business connections. The three apps I'm testing are:

  • Bumble Bizz: Shows the most promise for me, so far. I like their interface the best.
  • Shapr: A well-established app in the business networking space. 
  • Ripple: A brand new app in the business networking space. Created by the people who created Tinder. Not many features currently, but I expect that to change quickly.

Shameless Plugs

If you'd like help with photo and video marketing materials for your business, click here

A great referral for me is any family interested in family photos in the form of wall art. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you.

If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network. 

Ruffin Report - Episode 5

Calendar of Events

March 7thAwesome Women Entrepreneurs chapter launch event for the Prince George's County chapter. From the invite:

"This different and intentional way of networking invites new and seasoned women business owners to network, collaborate an support one another through small-group gatherings in members' homes or other settings. Think of it as a monthly cocktail party! Each chapter is hyper-local, made up of women entrepreneurs in their own communities."

I know Pamela Vines, the lady who is leading this chapter, and I expect that attending this event will be a very good use of your time.

March 14th - Thomas Ellis workshop on how to use LinkedIn for 30 minutes per day to grow your business.  If you're just "on" LinkedIn, but don't really know how to use it to generate leads for your business, this is the workshop for you. 

March 16thGWHCC Expo. Held at the Washington Convention Center, this is the largest event of the year for the Greater Washington Hispanic Chamber of Commerce. You can participate as an attendee, an exhibitor, or as a sponsor.

Click here for a "behind the scenes" look at my preparation for the Expo.

I’ll have a 10x10 booth and I’m trying to cram as much photographic awesomeness in it as I can. I’ll have metal prints on display, as well as a premium photo album. And, based on marking off my living room to match the booth size, it looks like I’ll have no problem shooting headshots in my booth. Come out and take advantage of “expo only” pricing and get that ten-year-old photo off your LinkedIn profile.

I hope to see you at the expo. Booths are still available, if you want one. Contact Leslie Munoz for more info. This is the largest event of the year for GWHCC, so it’s a great event to get some visibility for your business. I’ll have 24-hour promotions available to anyone who visits my booth, so if you have personal or professional photography needs, March 16th at the expo will be a great time to check those things off your to-do list.

March 20th - Thomas Ellis workshop on how to close more sales. If you think "sales" and "selling" have negative connotations, or you think you're "not the sales type" or "I'm not a salesman" etc. you should register for this workshop. If you have an elevator pitch, that's just a sales pitch with more syllables. Sales is not about being a used car salesman.

If you run a business and you don't understand and embrace the fact that you are in the sales business, you're not setting yourself up for success. Thomas will teach you how to not be that pushy, high-pressure salesperson, but instead, a person who solves problems profitably by knowing how to identify and systematically engage a target market from the prospecting stage all the way through closing the deal. I've seen this workshop a number of times and I promise you, it's worth your money, especially if your sales are not where you would like them to be. Click here to register

Small Business Spotlight

Lisa Rentz, founder of Rock, Paper, Scissors events.

A great referral for Lisa is anyone who needs to plan an event. Lisa specializes in corporate events, but she plans private events, as well.

Don't forget to share Lisa's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Business Networking Apps

I started experimenting with some business networking apps this week. It's too soon to say whether they'll be useful, but you may have a completely different experience with them than I do, so I'm sharing them here for you to conduct your own testing. 

These apps work like the Tinder app for dating with the "swipe left to ignore, swipe right to connect" functionality, but the apps are designed for making business connections. The three apps I'm testing are:

  • Bumble Bizz: Shows the most promise for me, so far. I like their interface the best.
  • Shapr: A well-established app in the business networking space. 
  • Ripple: A brand new app in the business networking space. Created by the people who created Tinder. Not many features currently, but I expect that to change quickly.

Shameless Plugs

If you'd like help with photo and video marketing materials for your business, click here

A great referral for me is any family interested in family photos in the form of wall art. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you.


If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network. 

Ruffin Report - Episode 4

Calendar of Events

February 28thMontgomery County Biz in Black County Executive Forum. Montgomery County is one of the top 20 wealthiest counties in the nation. Probably a good idea to see what business opportunities exist for you there.

March 2nd - Her Corner business networking event for women business owners. From the invite:

"Have you ever wanted to sit down and have coffee with other like-minded women business owners who are serious about their business? Or have you ever wanted to talk with women who just *get it* – the ups and downs of owning a business?

At Her Corner we have built a community for women who are serious about their businesses. Women who are building their own brands (not representing and selling other brands.) And once a month we invite you (regardless of whether you’re a member,) to join us for a free cup of coffee."

March 7th - Awesome Women Entrepreneurs chapter launch event for the Prince George's County chapter. From the invite:

"This different and intentional way of networking invites new and seasoned women business owners to network, collaborate an support one another through small-group gatherings in members' homes or other settings. Think of it as a monthly cocktail party! Each chapter is hyper-local, made up of women entrepreneurs in their own communities."

I know Pamela Vines, the lady who is leading this chapter, and I expect that attending this event will be a very good use of your time.

March 14thThomas Ellis workshop on how to use LinkedIn for 30 minutes per day to grow your business. If you're just "on" LinkedIn, but don't really know how to use it to generate leads for your business, this is the workshop for you. 

March 16thGWHCC Expo. Held at the Washington Convention Center, this is the largest event of the year for the Greater Washington Hispanic Chamber of Commerce. You can participate as an attendee, an exhibitor, or as a sponsor. 

Small Business Spotlight

DeShuna Spencer, founder of Kweli TV. Check out Kweli TV at www.kweli.tv

Don't forget to share DeShuna's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Shameless Plugs

A great referral for me is any family interested in family photos in the form of wall art. This blog focuses on business topics, but my business is family photos. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

If you're interested in making videos like the ones above to market your business, I'm running one-time only 50% off promotion in the month of February. Click here for more info.

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you.


If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network. 

Ruffin Report - Episode 3

Calendar of Events

February 20th - Tip Club - Bethesda

February 21st - Greater Washington Business Roundtable. This event may or may not be a good use of your time. I'm going to check it out because I think it has potential, but I'm just letting you know that this is an event that I consider myself gambling by attending. The Ruffin Report is about not gambling on networking events, but once in a while, I'll list an event that's basically a gamble and include the necessary caveat.

February 22nd - Tip Club - Washington, DC

February 28th - Montgomery County Biz in Black County Executive Forum. Montgomery County is one of the top 20 wealthiest counties in the nation. Probably a good idea to see what business opportunities exist for you there.

March 16th - GWHCC Expo. Held at the Washington Convention Center, this is the largest event of the year for the Greater Washington Hispanic Chamber of Commerce. You can participate as an attendee, an exhibitor, or as a sponsor. 

Small Business Spotlight

Check out Carrie's website at Celestial-Consulting.com.

A great referral for Carrie is a mission driven organization (non-profit, school, or foundation) seeking strategic support to improve their people operations (management, team systems and culture, or issues of diversity, equity, and inclusiveness).

Don't forget to share Carrie's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Click here to subscribe and never miss an episode

Shameless Plugs

A great referral for me is any family interested in family photos in the form of wall art. This blog focuses on business topics, but my business is family photos. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

If you're interested in making videos like the ones above to market your business, I'm running one-time only 50% off promotion in the month of February. Click here for more info.

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you. 


If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network. 

How to Make The Ruffin Report Work for You

How to Make The Ruffin Report Work for You

The sole purpose of The Ruffin Report is to create a resource for small business owners in the Washington, DC area to help each other grow our businesses. As with anything in life, you’ll get out of it what you put into it. Here are ways to make The Ruffin Report work for you:

  • Leave a comment: What project are you working on that you're most excited about this year? And what challenge are you currently facing with that project that you could use some help with?
  • Read the comments and look for someone you can help.
  • Review the Small Business Spotlight each week and try to refer some business to the featured business owner.  
  • Leave a comment about a quality networking event you think other small business owners with limited time and money should consider attending and explain why. Please note that an unstructured "room full of people" does not qualify as a quality networking event. That's just gambling. 
  • Like, subscribe, and share The Ruffin Report with your network.  

My goal for The Ruffin Report is to provide quality networking and support to help you grow your business at no cost and without taking time out of your schedule. If you need more business than you currently have, investing just a few minutes per week into The Ruffin Report will likely yield a better return than many of the networking events you attend and get no business from, or any fee-based organizations you paid to join that aren’t producing any business for you. I know because I’ve been there and done that many times over.

I started The Ruffin Report because I got tired of wasting my money and, more importantly, my time at events and with organizations that never helped me generate business. Unlike most, if not all of the networking groups or small business support organizations you may be a part of, I actually measure my success or failure in helping you generate business using metrics that matter:

  • How many inquiries did I help you generate this week?
  • How much new traffic was I able to send to your website this week?
  • How many new people in your target market did I make aware of your existence this week? 

My goal is for your investment of time in The Ruffin Report to result in you being a part of three to five transactions per week, meaning you either made a referral, received a referral, or made a sale three to five times each and every week. If you want to be a part of that kind of thriving business network, then you have to help create it. There’s no membership fee for The Ruffin Report, but you do have to put in the work to create the referral network you seek. Ten minutes per week from each of us can have a huge impact on all our businesses.

Click here to subscribe and never miss an episode

Ruffin Report - Episode 2

Click here to subscribe and never miss an episode

Calendar of Events

February 19th - The DC Dept. of Small and Local Business Development is hosting "an open discussion on building an appropriate [legal] referral system or systems to support DC businesses." This event is about helping small businesses find legal services that they can afford. Click here to register. I don't need legal services, but I feel like this is an event at which I may make a solid connection or two, so I'll be in attendance. Also, lawyers like to make commercials, so I may have a chance to pick up some business. 

February 20th - Tip Club - Bethesda. Highly recommended.

February 21st - Greater Washington Business Roundtable. This event may or may not be a good use of your time. I'm going to check it out because I think it has potential, but I'm just letting you know that this is an event that I consider myself gambling by attending. The Ruffin Report is about not gambling on networking events, but once in a while, I'll list an event that's basically a gamble and include the necessary caveat.

February 22nd - Tip Club - Washington, DC. Highly recommended.

February 28th - Montgomery County Biz in Black County Executive Forum. Montgomery County is one of the top 20 wealthiest counties in the nation. Probably a good idea to see what business opportunities exist for you there.

March 16th - GWHCC Expo

Small Business Spotlight

Check out Crystal's website at MosaicRG.com.

You can also connect with Crystal on LinkedIn

A great referral for Crystal is any project manager who is looking to advance their career.

Don't forget to share Crystal's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Shameless Plugs

A great referral for me is any family interested in family photos in the form of wall art. This blog focuses on business topics, but my business is family photos. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

If you're interested in making videos like the ones above to market your business, I'm running one-time only 50% off promotion in the month of February. Click here for more info.

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you.


If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network. 

Ruffin Report - Episode 1

Click here to subscribe and never miss an episode

Calendar of Events

February 7th - GWHCC Exchange

February 13th - Be Your Authentic Self: Lessons From a Business Owner Workshop. Lessons from business owner Crystal Richards, who will be featured in the Small Business Spotlight of next week's Ruffin Report.

February 14th - Thomas Ellis LinkedIn Workshop

February 20th - Tip Club - Bethesda

February 22nd - Tip Club - Washington, DC

February 28th - Montgomery County Biz in Black County Executive Forum. I recorded this part and accidentally clipped it out of the video. Oh well, I can't get fired. Montgomery County is one of the top 20 wealthiest counties in the nation. Probably a good idea to see what business opportunities exist for you there.

March 16th - GWHCC Expo

March 20th - PG Chamber of Commerce Economic Development Forum. The chamber website lists the date as March 29th, which was the original date. The new date is March 20th at Metro Points Hotel. Click here to see photos from our last event at Metro Points

Small Business Spotlight

Check out Deirdre's website at CloseWithDee.com

A great referral for Deirdre is any real estate agent. If you or someone you know needs help getting your deals closed, Deirdre is who you want to speak to.

Don't forget to share Deirdre's video as broadly as you can. My goal is to feature a new small businessperson each week and build The Ruffin Report into a platform where the person being showcased actually gets some inquiries as a result. The whole point of The Ruffin Report is to help get all our phones ringing, but we each have to do our part and help with the promotion. 

Shameless Plugs

A great referral for me is any family interested in family photos in the form of wall art. This blog focuses on business topics, but my business is family photos. Visit my home page for more info.

Other great referrals are school administrators or PTA leaders who are interested in discussing how I can help the school raise money at the school fundraising auctions.

And I'm always looking to form strategic partnerships with business owners and organizations whose target market is families. The wine maker and the cheese maker service the same consumer without competing with each other. If they work together, they can help each other bring in more business. If you think there's an opportunity for us to work together to bring in more business, click here to access my calendar and schedule a call

If you're interested in making videos like the ones above to market your business, I'm running one-time only 50% off promotion in the month of February. Click here for more info.

Additional Resources You May Find Helpful

Click here for business books I recommend.

Click here for business podcasts I recommend. 

Click here to learn how to make The Ruffin Report work for you.

Bonus (art show opening)

Meet Chanel Compton, Executive Director for the Banneker-Douglass Museum in Annapolis, and one of the artists featured in a new exhibit that opened on Friday, February 2nd at the Prince George's African American Museum and Cultural Center. Go check out a great museum that you probably didn't know was there and support these artists. Is there work for sale? Yes, it is. Can you commission them to create something custom for you? Absolutely!


If you have any questions about The Ruffin Report or you just want to chat about how we can work together to bring in more business, click here to view my calendar and schedule a phone call. If you found value in The Ruffin Report, be sure to subscribe and use the social media buttons below to share it with your network.